Development of ProROX
The Company determined that the best immediate opportunity to translate cold plasma/ROX technology into marketable products lay in the area of food safety and specifically in meeting the needs of commercial and institutional kitchens in eliminating pathogens from fresh produce and proteins. There are approximately 48 million cases of food-borne illness annually in the United States - the equivalent of sickening 1 in 6 Americans each year. And every year these illnesses result in an estimated 128,000 hospitalizations and 3,000 deaths. Pathogen outbreaks are increasingly recognized and reported in the media, threatening valuable brands and the reputations of the host institutions. These demonstrated vulnerabilities provide an acute need for this technology within an enormous marketplace. An additional advantage of the commercial kitchen application is that one or a limited number of models should satisfy the marketplace.
The Company concluded that a cold plasma cell developed for water purification could be adapted for use in food safety and has incorporated that Rox generator into its proprietary delivery system. The Company is designing its "ProROX" device through Jetsweep Solutions, LLC ("Jetsweep"), an engineering firm comprised of individuals with whom principals in the Company have worked in the past and that have substantial experience in developing products for use in commercial kitchens. Jetsweep not only is providing engineering services, but also is allowing the Company to have use of space within the Jetsweep facilities in Carrollton, Texas for development and testing of the Company's products. With Paul Lehr now a member of the management team, the Company has decided to contract for the manufacture of the ProROX device with a custom metal fabricator and to build a sales force developed from the network of regional product representatives and distributors through which most foodservice equipment manufacturers conduct their marketing. The Company plans to have the device introduced into the marketplace by early 2018.